Jawaher Al Qasimi: Irthi Contemporary Crafts Council builds international bridges for UAE talent

London, 12 July 2017, WAM - The Irthi Contemporary Crafts Council launched its pop-up retail space in London on Tuesday in collaboration with luxury department store Fenwick of Bond Street, reinforcing its status as a leading platform for designers in the UAE to reach a key global audience.

Speaking on the occasion of the launch, H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA Women Advancement Establishment, Royal Patron of the Irthi Contemporary Crafts Council and Wife of His Highness the Ruler of Sharjah, emphasised that some of the most creative and talented artists and designers in the UAE are establishing a name for themselves on a global scale and showcasing their concepts and styles through their crafts, arts and designs.

Sheikha Jawaher said, "Investment in the potential of young talent in Sharjah and the UAE is an absolute priority for the emirate’s cultural vision, laid out by H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. It is essential that every support is given and every opportunity is taken in order for them to make their mark on a world stage."

Featuring the work of 10 UAE-based designers, the collaboration provides the designers with a substantial space to create a long term, lasting impression with potential customers and communicate their brands to an ideal target audience.

The launch was attended by Sulaiman Hamed Al Mazrouei, UAE Ambassador to the United Kingdom, Reem BinKaram, Director of NAMA Women Advancement Establishment, Leo Fenwick, Buying Manager at Fenwick of Bond Street, Sheikha Hind bint Majed Al Qasimi, Acting Chairperson of Sharjah Business Women Council, Sheikh Saud bin Faisal Al Qasimi, Director of Sharjah International Airport Authority, Nada Al Lawati, Member of NAMA Women Advancement Establishment Executive Committee, Dr. Mai Al Jaber, Board Member of the Fatima bint Mubarak Ladies Sports Academy, Raghda Taryam, Board Member of Sharjah Chamber of Commerce and Industry, Sinead Archetti, Head of Marketing and Communications at Fenwick of Bond Street, and some of the participating designers.

The designers have created impressive labels inspired by the rich cultural heritage and environment of the UAE and the Middle East, showcasing fashion designs, jewellery, and porcelain collections for the two-month duration of the pop-up store.

Five of the ten designers taking part in this retail space are from the Azyame Fashion Entrepreneurs Programme, one of the council’s flagship projects that offers one-to-one support for the next generation of UAE designers through a mix of workshops and business mentoring opportunities for one year, delivered in partnership with the London College of Fashion.

Al Mazroui praised Sheikha Jawaher Al Qasimi’s efforts in supporting and empowering women on regional and international levels, and her prominent role in embracing and nurturing young talent by providing them with all the necessary facilities to represent the UAE in various international platforms.

He stressed the importance of Sheikha Jawaher's initiatives and projects in complementing the UAE’s vision for promoting the role of creative artisans and designers and investing in their talents and abilities.

Al Mazroui added, "The Irthi Contemporary Crafts Council’s pop-up store clearly reveals the depth of the cultural and economic ties between the United Arab Emirates and the United Kingdom. This showcase represents a great window of opportunity for the participating designers to introduce the UAE’s rich aesthetic experience and its unique heritage to lovers of fashion, arts and crafts in London."

On the sidelines of the launch, representatives from Fenwick of Bond Street met with Ambassador Al Mazroui and the NAMA Women Advancement Establishment delegation, to discuss potential areas of cooperation between both parties in hosting exhibitions and special events both in the UK and the UAE.

Proceeds from the sales of the items in the pop-up store will support the participating designers, and in keeping with the council’s programme of sustainability and nurturing traditional crafts, a percentage will be invested in ensuring the professional and social empowerment of women practicing traditional crafts in the UAE and the wider Middle East and North Africa, South East, and Central Asia regions. – Emirates News Agency, WAM


d : 13 July 2017